About SoYoung Mother

I love bags.

Before having children, a good bag for me was all about the esthetic. Love the look, love the feel, it would go great with this outfit!

Then I had a baby. At first I hung onto the last vestiges of my pre-mommy identity, refusing to succumb. Instead of using an official diaper bag, I just used my favorite totes. "What's the difference?" I thought.

But then one too many times I found myself holding my baby in one arm while digging for my keys in the bottom of the bag with the other. And breaking out into a cold sweat in a coffee shop listening to my son scream while desperately emptying out the contents of my bag trying to find his pacifier.

Clearly, I was wrong. There was a huge difference.

So I designed a bag. And asked other moms what they would like in a diaper bag. And then I redesigned it. And asked again. And again…

The result? A bag born out of the desire to support and empower mothers everywhere.

I hope you love yours.

Catherine SoYoung Choi